Pink Ride Canada – Summer 2026
Riding
for a
reason.
My pink KLR650. My cross-Canada journey from Waterloo to the Arctic Ocean – dedicated to those affected by breast cancer.
Supporting Rethink Breast Cancer & Breast Cancer Canada
Waterloo to
the Arctic Ocean.
Thousands of kilometers through wilderness, rough weather, and some of Canada's most remote roads – camping most of the way.
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Waterloo, ON
Departure point
Northern Ontario
Heading north through the wilderness
The Prairies
Across Saskatchewan and Alberta
Western Canada
Up through BC
Due to mechanical issues with the bikes, ferry delays, and weather, this portion of the trip was cut from the route.
Dempster HighwayCANCELLED
736 km of remote, largely unpaved highway
Tuktoyaktuk, NTCANCELLED
The Arctic Ocean – end of the road
Dempster HighwayCANCELLED
Back down south with the group
The Prairies
Back across the prairies
Waterloo, ON
Home
The Dempster HighwayCANCELLED
736 km of remote, largely unpaved highway running from the Klondike through the Yukon into the Northwest Territories – one of the last true road adventures on the continent. This leg was planned but ultimately cut from the trip due to mechanical issues with the bikes, ferry delays, and weather.
The Pink KLR650
I wrapped the bike entirely in pink myself – that's what I do at REV Wraps. Every person who sees it on the highway knows what it stands for. Every kilometre is documented with drone and GoPro footage.
Come along
for the ride.
Every kilometer is documented. Follow across all platforms as the journey unfolds live.
Tag #PinkRideCanada
A ride with
one purpose.
Breast cancer has touched my family deeply. My grandma and aunt's fight against this disease – and the strength they showed every single day – will stay with me forever. I've seen their courage, their fear, and the hidden challenges that come with treatment.
One of those challenges is something most people never think about: the cost of parking for every appointment, scan, and treatment session. These costs add up fast and they create real financial stress for people who are already fighting for their lives.
My aunt launched her own initiative – “MISSION POSSIBLE: Paint the Town Pink” – to raise money for parking passes for breast cancer patients. A simple, practical, and deeply meaningful way to help women through some of the hardest days of their lives.
I'm proud to support her mission as part of this journey.
“This ride is for the survivors, the fighters, and every family that has ever sat in a waiting room praying for good news.”
– Quinton
Laurie (left) · Quinton (centre) · Brandi (right)
Meet Quinton.
Automotive vinyl wrapper from Waterloo, Ontario. Owner of REV Wraps. This summer I pointed that work toward breast cancer awareness.
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The Craftsman
I own and run REV Wraps – an Ontario-based vinyl wrapping studio. I've spent five years transforming vehicles into rolling works of art, and this summer I wrapped my own KLR650 in pink. That bike is now the most visible symbol of this campaign.
The Mission
My aunt's fight against breast cancer changed my perspective. Watching her navigate treatment – the appointments, the scans, the costs – I knew I had to do more than watch. Her “Mission Possible: Paint the Town Pink” campaign showed me what that looked like. This ride is my version of the same thing.
The Ride
I don't just ride – I document. Drone footage, GoPro, the whole trip captured in real time so everyone following along from home can experience the journey with me. Waterloo to Tuktoyaktuk is not a small undertaking. I'm doing it anyway.
The Vision
Pink Ride Canada is the first of what I see as a larger body of work. Breast cancer awareness today. Men's mental health tomorrow. My belief is simple: every adventure can serve a purpose if you want it to.
“You can see the world and change it at the same time.”
– Quinton
Understanding
breast cancer.
Breast cancer is the most common cancer among Canadian women. Understanding the numbers helps explain why this ride matters – and why research and patient support funding is so urgently needed.
Statistics sourced from the Canadian Cancer Society
1 in 8
Canadian women
will be diagnosed with breast cancer in their lifetime
28K
New cases per year
estimated new breast cancer diagnoses in Canada annually
85%
Lifetime risk
for women carrying BRCA1 or BRCA2 gene mutations
5–10%
Of cases
are linked to inherited BRCA gene mutations
Known risk factors
Some risk factors can be modified through lifestyle changes. Others – like genetics and family history – cannot. Awareness is the first step toward earlier detection and better outcomes.
Full risk information – cancer.ca →Genetic
- BRCA1 or BRCA2 gene mutation (up to 85% lifetime risk)
- Family history in first-degree relatives (doubles risk)
- Personal history of breast cancer
Hormonal
- Early menstruation (age 11 or younger)
- Late menopause (after age 55)
- Hormone replacement therapy (5+ years)
- First childbirth after age 35
Lifestyle
- Alcohol consumption
- Excess weight (post-menopause)
- Sedentary behaviour
- Adult weight gain
Who I'm
riding for.
Pink Ride Canada is raising funds for two Canadian breast cancer charities – one focused on research, one focused on the people going through treatment right now. Every dollar donated through this campaign goes directly to their work.
Est. 2001 – Toronto, ON
Rethink Breast Cancer
Empowering young people affected by breast cancer.
Founded in Toronto in 2001, Rethink Breast Cancer empowers young people worldwide who are concerned about or living with breast cancer – through innovative education, trauma-informed support, and bold advocacy. They address the unique needs of those diagnosed young, and those living with metastatic breast cancer.
Key Programs
Charity #892176116RR0001
Learn moreEst. 1991 – Canada-wide
Breast Cancer Canada
Canada's only national charity dedicated exclusively to research.
Since 1991, Breast Cancer Canada has been dedicated to a single mission: funding cutting-edge research that directly benefits Canadian patients. They are Canada's only national breast cancer organization exclusively focused on research, advocating for equitable access to innovative treatments regardless of age, location, ethnicity, or gender.
Key Programs
Charity #13796 9861 RR0001
Learn moreThey believe
in the mission.
These businesses are making Pink Ride Canada possible – from the wrap on the bike to the gear on the road.
Equipment SponsorNight Cat
Outdoor & Adventure Equipment
“Gear for the road ahead.”
Night Cat is a trusted name in outdoor and adventure equipment, supplying riders, campers, and explorers with gear built for demanding conditions. From shelters to sleeping systems, their products are designed for the kind of terrain I'll face on the Dempster Highway and beyond.
REV Wraps
Automotive Vinyl Wrapping
“The team that made the bike pink.”
REV Wraps is my own Ontario-based automotive vinyl wrapping studio. I personally wrapped my KLR650 in pink for this campaign – turning my own bike into the most visible symbol of the mission. Every person who sees it on the road knows exactly what it stands for.
S.A.R. Keystone Sport and Recreation
Powersports & Outdoor Recreation
“Fueling passion on the trails, standing strong for the fight.”
At S.A.R. Keystone Sport and Recreation in Brandon, MB, we believe that some of the most meaningful journeys are the ones we take together to support our community.
As a local destination for powersports, outdoor adventure, and recreation, our team is dedicated to fueling passion on the trails and standing strong with those fighting breast cancer.
We are honored to ride alongside everyone involved in raising vital awareness and funds for breast cancer research and support.
Indigo Instruments
Scientific Instruments
“Measuring what matters.”
Indigo Instruments has been in business since 1990 and online since 1994.
As a Canadian company, the items they sell have helped train hundreds of thousands of Science students.
They sell lab glass, chemistry models, strong magnets, test strips, magnifiers, insect pins and more to educational institutions, research labs and industry worldwide.
Their contribution helps cover trip expenses.
Want to support the ride?
Your brand on a cross-Canada mission for breast cancer awareness. Reach out and let's make it happen.
Become a Sponsor →Together, we can make this journey pink.
If you can support the cause – thank you. If you can share the story with someone else – thank you. If you're simply cheering me on from home, that means more than you know.